SMIES DESIGN logo with stylized 'S' and 'D' in blue and black text

Design isn’t just decoration;
it’s strategy made visible.

Building comprehensive brand identities by blending strategic thinking with typography, layout, color, and AI-driven visuals.

Strategic design that transforms brands into memorable experiences.

I create thoughtful brand systems, marketing campaigns, packaging, and visual experiences that help companies connect with their audiences and grow their business.

With 30 years of experience spanning branding, digital design, print, photography, and creative direction, I bring together strategy and hands-on execution to deliver work that is not only visually compelling—but built to perform.

A stylized icon of a syringe and a microscope.

BRAND/LOGO
CREATION

Logo with black stylized shapes and a blue square in the center.

PRINT AND
PUBLICATION

Stylized graphic of a wine bottle, two wine glasses, and a box, all in light blue and white

PACKAGING

Icon of a person inside a speech bubble, representing communication or conversation.

SOCIAL MEDIA

Design with purpose. Creativity with strategy.

Great design starts with understanding the story behind the brand.

Throughout my career, I’ve partnered with startups, established companies, and consumer brands to create visual identities, marketing systems, and digital experiences that communicate clearly and consistently.

From leading brand development and packaging programs to directing photography and producing campaign assets, I combine creative thinking with real-world production expertise to bring ideas from concept to completion.

Every project begins with a question: How can design create a stronger connection between a brand and its audience?

Ready to Collaborate?

Have a project in mind or want to collaborate? I’m always interested in hearing about new, engaging work. Drop me a line below and let’s make something great.