A FEW CASE STUDIES
Created solution for seasonal sales slump after the Christmas Holidays.
Created a strategic mid-winter event on February 10th, transforming a quiet sales period into a significant revenue driver and community celebration. By supplying partner locations with exclusive merchandise and product deals for festive vendor days, this orchestrated industry holiday generated a 55% surge in sales, fueling community engagement and cementing long-term brand loyalty between the supplier, the locations, and their customers.
Building A Dream Brand: Turning a Founder's Vision Into a Market Standout.
To establish a competitive edge, the new business needed a cohesive visual identity that translated their ambitious vision into a tangible brand experience. By aligning the logo design and brand aesthetic with the specific "tone and feel" of the clients original dream, the brand designed ensured every touchpoint resonated emotionally with their target audience.
Standing out in a competitive and highly regulated industry.
A strong brand identity is the bedrock of customer loyalty. When people see their own values—whether that's a commitment to quality or their sustainable manufacturing—reflected in a company, they stop being mere shoppers and start becoming brand advocates.
In the crowded, high-stakes regulated market, MC3 Botanicals knew that "blending in" wasn't an option. By leveraging professional brand strategy and design, building an identity that honors their roots as a women-owned business and highlights their unique Midwest ties using a color palette representing the area's forests and water.
Project Objective: Redesigning the Ajara brand with rebranding and packaging.
The primary goal was to create cohesive, eye-catching packaging that simplifies the buying process for a natural skincare line.
Solution: Developed a vibrant design system, assigning each product a unique color and design element inspired by its specific herbal ingredient.
Result: The packaging is visually stunning and fosters a deeper connection between the brand and its discerning consumers.